Monday, October 26, 2009

Polaroid is Back!!

I was soooo excited to find out that Polaroid is Back!

I loved playing with my polaroid. At one point my refrigerator was covered with pictures of friends, dogs and other random things. Nowadays when one is feeling goofy or want to instantly capture a moment we take out our phones. Then we pass it around and giggle at the photos, but rarely does it ever get printed out (and if it's really bad or inappropriate perhaps we should be glad). But if you're nostalgic for the look of the polaroid or are trying it out for the first time now's your chance.

"After all the difficulties and changes of ownership during the last years, the new management of Polaroid now understands the source of the brand's attraction - which is surprisingly not based in digital cameras but in Dr. Edwin Land's groundbreaking 1948 invention of Instant Photography, which he ingeniously devised and passionately developed with a lot of care and devotion… we grabbed the chance to take over the last factory producing Instant films from the old Polaroid management and to start The Impossible Project in 2008. Re-inventing a new analog integral film, we are now preparing, supporting and managing the comeback of Instant Photography…
Polaroid will re-launch the legendary Polaroid One Step Camera and is therefore commissioning The Impossible Project to develop and produce a limited edition of Polaroid® branded Instant Films in the middle of 2010." Polapremium

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